Petsnowy’s smart trash can, right, has spontaneous features.
pet
According to reports, the global population of pet dogs (500 million) and pet cats (220 million) is reported to exceed the number of humans, except for a few countries in the world, and is growing. Chinese entrepreneur Edison Deng is looking for new ways to take advantage of the huge market by combining the warmth of pets with cutting-edge consumer electronics.
Deng Xiaoping recently told Forbes China that helping pet owners use smart technology is also meaningful. “This is an attractive consumer technology niche characterized by high prices, steep R&D barriers and strong potential for high-quality construction, technological promising brand value,” he said.
Deng Xiaoping is a member of the 2024 Forbes China Under 30 Years Older 30 list. He has developed a love for pets through his family. Shenzhen-based Xing Risheng Group, founded by his father, provides aquatic products and pet food to chains such as Walmart and Petsmart. Over the years, Deng Xiaoping himself has raised more than a dozen pets – mostly dogs – including ragdolls, British shorthair, Devin Rexes, Persians, akitas, akitas, giant poodles and his favorite Malta. He said their company helped to inspire his entrepreneurial horizon.
He explained that after earning his undergraduate degree at the University of California, San Diego and a graduate degree in marketing from Boston University, Deng is ready to use this time as an entrepreneur himself and looks to propose new tools to “recreate the relationship between humans and pets.”
Result: petsnowy. Deng hits the name of a company that mentioned his dog “Snowball” in California in 2020. Later that year, he returned to his hometown of Shenzhen, China, and formed a team of hardware and electronics talent with a mission to create smart pet products. Despite the chairman and CEO, Deng stressed that he worked with his team to develop product and brand building on a fair and cooperative workspace.
Petsnowy’s first big hit single: “Smart Trash Box”, simplifies one of the most unpleasant parts of cat ownership. Petsnowy’s Snow Smart bins are equipped with a unique deodorizing system and trash bins with odor blockage seals. Petsnowy’s Box is made with ABS instead of cheap PP plastic, which he says has better antibacterial, antibacterial and easy to clean. Deng said that in 2023, Petsnowy became the best-performing pet-related sport in history for crowdfunding platform Indiegogo, raising nearly $2 million and setting a new category record. The brand’s official website, Petsnowy.com, has since become its largest sales channel, delivering products directly to the United States, Europe, the United Kingdom, Canada, Canada, Australia and Japan. Petsnowy’s latest success: a “smiling smart pet drying box” that helps dry and wet pets.
Petsnowy CEO Edison Deng became a member of the Forbes China 30 list in 2024.
pet
Sales doubled last year to $40 million, with 85% of them coming from international markets. Deng expects revenue to double in 2025 regardless of tariff uncertainty, driven by continued momentum in core markets, especially in the United States and Japan, China’s massive expansion, new products, upgrades to existing products, and increased investment in AI-DRIEN innovation and digital marketing. Global growth in pet raising will not be hurt either.
Deng reviewed his career and praised his father for his “invaluable course on meticulous operational management, quality control and maintaining strong international customer relationships”. Deng said his father’s decades of experience in making pet products for retailers around the world also helped shape the young Deng’s consistent emphasis on product quality.
But, it’s not just admiration. Deng has been able to use his father’s team to seek help from manufacturing and personnel support. Petsnowy is able to access plants in Huizhou, Shenzhen and Hanoi, as well as other facilities in Chaoshan and Guangzhou. Deng said that most of Deng’s time spent on Petsnowy, but Deng still held positions in his father’s group company.
Petsnowy’s attention on its logo rather than water sports is obvious. Deng said the cloud shape reflects the bottom of a cat or dog’s claws, while snowflakes perch around the corner nodding, nodding to the “snow” name and the design of the brand. He said the images are designed to express the pet’s values of “comfort, cleanliness and human harmony.”
In addition to his father, Deng also believes that part of his business approach is the “first principle” that is believed to date back to ancient Greece, but Elon Musk, Apple, and Dyson have embraced this. For Deng, this means “starting from the basic needs of the user and building solutions based on physical truth and objective logic, rather than simply adding functionality to existing products and marking them as “innovation.” Real innovation means solving the pain points of real users through thoughtful original ideas that achieve tangible value.”
Going forward, Deng aims to generate new product and service improvements in the AI lab he founded last year, such as personalized pet health monitoring, using user data to detect potential health problems. He also looked at AI-driven behavior recognition systems that automatically adjust product settings such as airflow or deodorization intensity.
Geographically, Deng also believes that the potential large markets in China’s homes are exploited in new ways. So far, he has focused on international markets simply because of increased margins and faster interest in new projects. “While pet spending in China is indeed growing rapidly, Petsnowy initially puts the more mature pet care market in the United States and Japan first because of their adoption of advanced, technology-driven pet products. With the development of premium and smart pet care solutions in China, Petsnowy expects to achieve huge future growth in the country. ”
He has been thinking about his supply chain over the long term by developing how to integrate the supply network established by the Petsnowy brand with his family to unlock greater innovation and operational synergy. He believes that for companies with more traditional supply chains, the biggest obstacle to cross-sector breakthroughs is “outdated mentality and technical inertia.” To overcome this problem, Deng believes in “bridge the generation” – combining “the deep manufacturing experience of traditional enterprises with the agility, ambition and digital fluency of the next generation of entrepreneurs”. Last year, he served as project director for SAP’s digital transformation projects in six manufacturing entities under the Xing Risheng Group. He said the project was successfully launched within five months, making Deng one of China’s youngest SAP implementation directors.
A niche where you won’t find pets in: pet food. When asked if Petsnowy would enter the highly competitive pet food market (a common avenue for many pet brands), he joked: “If we were in pet food, we might just buy a farm in New Zealand or Australia and produce it for our own users. We won’t be joining the competition.” Why bother when there is a large and growing market in innovative ways to connect pets, pet lovers and new technologies?
